Why do some estate agents use such awful and misleading pictures?

Published on 19 February, 2016

It’s said that ‘a picture’s worth a thousand words’, and with 95% of all property searches starting online when it comes to selling your home you’d expect that estate agents would take top-notch photographs, right?

The intrigue in terrible estate agent photos across the globe has seen the rise of popular blogs such as TerribleRealEstateAgentPhotos.com which documents some of the worst and most bizarre property photos that you’ll ever cast your eyes on. We’ll warn you now: what’s been seen cannot ever be unseen.

You’d think that estate agents would learn. However, just this month a couple in southern Sydney thought they had found their perfect home, how wrong they were. Below is the image of the home that they first come across online and decided to view.

Unity Street, Kelbrook, Lancashire


Nothing wrong with this home I hear you ask? Well upon arriving for the open house day, they got shall we say the full picture.

Unity Street, Kelbrook, Lancashire


Spot the difference? Yes, some of our eagled-eyed readers may see from the second photo that there is, in fact, an unmistakable huge water tower overshadowing the property. But why was this omitted from the original photo taken by the agent? A spokesman for the real estate agency has since released the following statement.

“Despite this, it would appear from our own investigations that the photos have not been photoshopped and are instead taken from an angle from which the house obscures the water tank completely.”

The question remains, why do estate agents still take such terrible and even misleading photos today? Well, honestly we don’t know.

At Hatched, we do truly understand the importance of high-quality photographs along with accurate descriptions when selling your home. Unlike some online estate agents, we don’t contract this important part of the job out.

It’s important to remember that if you have instructed another estate agent and you’re unhappy with the photos, then you have every right to ask for them to be retaken. Moreover, if you're unhappy with the service that you've received with another agent then you can always request a free market appraisal as we'll be happy to help and advise you further.


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