Rightmove 'Featured Property' adverts: Are they worth it?

Published on 24 August, 2016

Rightmove ‘Featured Property’ adverts: Are they worth it?

When you’re selling your house, every little thing you can do to increase the number of clicks your property receives makes a huge difference to the success of your house sale. 

That’s why at Hatched we offer a range of smart, targeted and useful bolt-on services you can add to your package to increase the number of people who see your property online.

One of these optional extras is to upgrade your home’s listing on the UK’s biggest property portal, Rightmove, to what’s called a ‘Featured Property’ listing.

The benefits of a Rightmove ‘Featured Property’ listing

This is a way of bringing your home to the forefront of people's property searches by making sure it’s one of the first properties that house hunters see when they search for houses.

When you upgrade to a ‘Featured Property’ on Rightmove, your advert is guaranteed to be positioned at the top of the search page results in an eye-catching box. 

Featured listings have a larger photograph to grab the attention of home buyers and it will also be advertised in the general search results as well, so you get twice the visibility and impact online.

The upgraded advertisement runs for a week and literally puts your home at the top of Rightmove search results; making your home much more visible and prominent to millions of online house hunters.

Rightmove say that on average 40% more people click through to the property details of ‘Featured Property’ than they do on a standard property advert*.

Because ‘Featured Property’ listings are so much more effective at getting more enquiries through to the house seller, Rightmove values the RRP of this type of listing at £500 each.

Hatched offer it to you for £199 as an optional extra to our Standard £495 package. However, choose our Enhanced £895 option and you get the ‘Featured Property’ listing as part of your package.

Get more enquiries and viewings

Getting your property noticed first is half the battle when you sell your home, so ‘Featured Property’ listings can be one of the most effective optional extras to choose if you want to beef up your home’s online presence.

As one of the longest-running online estate agents in the UK, Hatched are experts at online marketing and we're obsessed with providing the most effective marketing packages for our customer’s homes. 

This is why offering optional extras like the Rightmove ‘Featured Property’ are vitally important. For us, it's simple; more visibility leads to more enquiries, more viewings, more competition and, in theory, this should lead to us achieving a higher price for you.

To see all the standard and optional features Hatched can offer you for your property, take a look at our options page and build the perfect marketing package for your home.

To make a greater impact online and get your house sold quickly for the price you want, call the Hatched team now on 0333 999 7699 for an informal chat about all the clever things we can do to effectively market your property. 

Or simply book a free no obligation valuation online right now and put us to the test in person. It’s the smart choice, and you’ll be very glad you did.


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