In modern house hunting, buyers are much more likely to see your property for the first time on Rightmove or Zoopla than they are to see it in a high street window.
That first picture with a small description and a price tag is all the information many house hunters need to make a quick decision on whether your house might be suitable for them.
Make no mistake; the moment a buyer lays their eyes on your listing for the first time is a crucial moment for the success of your house sale, and it’s repeated hundreds, if not thousands, of times every day by other buyers.
Once they’ve scrolled past your home, you’ve lost a prospective buyer in the blink of an eye…
First impressions count
If a buyer likes your online advert at first glance they’ll either view your full listing straight away or add it to their favourites so they can look at it later in more detail.
So when you’re selling your house, the first impression your house makes on each and every buyer scrolling down a listings page is by far the most important.
It’s for this very reason that Rightmove and Zoopla created “Premium Listings”: enhanced online advertisements designed to catch the eye and generate more interest than a standard listing.
What is a Premium Listing?
Premium Listings are special kinds of online advertisements for houses on Rightmove and Zoopla that are designed to make the property listing stand out from the rest.
On Rightmove, Premium Listings allow you to use either a larger main image of your house or multiple photos that rotate every few seconds so you can showcase your home more effectively (standard adverts only get one or two smaller, static images).
Premium Listings are also given larger listing boxes compared to surrounding adverts and enable you to include more text in the property description. You also gain a highlighted background to make your listing even more eye-catching.
On the Zoopla portal, Premium Listings serve exactly the same purpose: to give sellers more exposure and visibility for their home to attract more views and more buyers.
A Premium Listed property on Zoopla is highlighted in the initial search results and you get five more photos compared to standard property listings.
How Premium Listings improve your chances of selling
Rightmove says that Premium Listings make adverts stand out from the crowd and increase your chances of finding a buyer.
Their statistics show that compared to standard adverts, Premium Listings are viewed 35% more often than standard listings.*
Zoopla trials, on the other hand, revealed that their Premium Listings receive 70% more page views on average – and generate more than twice as many enquiries** compared to standard listings.
When you look at these figures you begin to see the real value of a Premium Listing. In fact, they’re so valuable that Rightmove estimates the RRP to be £120 per advert.
Hatched give you Premium Listings every time
With Hatched online estate agents you automatically get Premium Listings on Rightmove and Zoopla, regardless of the pricing option you choose.
We looked at the big six online estate agents to see how many of our competitors offered the same service and only one offered Premium Listings… yet those options were between £200-600 more expensive than Hatched at the time of writing!***
It’s just one way that we stand out from other online estate agents. At Hatched, we compare our prices and packages with competitors every day, and we don’t believe you can get a better value estate agency service – either online or on the high street.
So be smart. Make sure your home stands out from the crowd and get Premium Listings as standard by selling your house with Hatched.
*Rightmove statistics, please see: https://www.rightmove.co.uk/rmp/pdf/marketing/may2011/leaflets/sales/Vendor_PremiumListing_A5_leaflet_RM_05.13.pdf
**Zoopla trials, please see: https://www.zoopla.co.uk/press/releases/zoopla-launches-premium-listings-for-estate-agents-and-developers/
***Written on 10.04.18