An Estate Agency First

Published on 22 April, 2015

An Estate Agency First

Brand New feature for smart sellers launched

We're delighted to announce that we've launched another estate agency first, with the introduction of real-time property information for potential buyers.

The new feature works by revealing a pop-up upon viewing a property listed with us, which indicates the number of bookings, and or the number of page views the said property has received.

The pop-up banner appears towards the bottom of the listing and is an example of ‘social proof' messaging. Other examples of this technology include its use on hotel booking sites to show the number of bookings over the last 24 hours. Bringing a sense of urgency to the process of hotel reservations, the technology is ideally suited to the competitive world of house sales.

Adam Day, Founder and former Managing Director of Hatched, says: “This is an innovation sure to be popular with sellers. When a potential buyer sees that a property has been seen 150 times in five days or has had 11 viewings booked, there is undoubtedly going to be a quick conversation within the household about when to book a viewing, rather than sitting on their hands considering other properties. We're pleased to continue with our work as trailblazers in the online and hybrid estate agency space. Can our competitors keep up technology wise? We don't worry about that.”

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