Social Media Outperforms Top Property Portals

Published on 11 May, 2015

Adam Day outside the Ampaws' house, which sold on Sarah Beeny's show last year

We’re delighted to announce that our innovative Social & Digital Marketing package is now generating 350% more visits than Rightmove & Zoopla combinded.

A first in the industry, we launched a bespoke Google Adwords and Facebook pay per click (PPC) campaign package for our customers back in October last year. Priced at only £99 as an optional extra, and included as standard with our ‘Premium’ package, Social & Digital Marketing add-on is designed to help vendors by targeting buyers searching for specific property features as well as reaching targeted Facebook users based on demographic, location and the stage of their life they’re at.

Just six months down on and to the delight of our customers, the package is showing clear signs of success.

Throughout March Facebook outperformed the two major property portals, Rightmove & Zoopla by over 350% in terms of visits to our website.

With the event of the Easter holidays and in the run up to the General Election, April has seen the market slow considerably, however, the Social & Digital Marketing packages have showed continued success, with the Facebook ad campaigns beating Zoopla by just over 444% and Rightmove, by over 190% in terms of generating visits to the Hatched website throughout April.

Adam Day, Founder and former MD of Hatched, says: “Our bespoke campaigns are putting properties in front of truly targeted audiences and our clients are reaping the rewards. With Facebook PPC, Hatched can target people within a mile of the property for sale, or based on the fact that someone has just had a baby or got married, and might therefore be looking to move in the near future.”

We are also now celebrating a considerable increase in number of viewings for the month of April, which can be attributed to the success of the estate agency’s newly introduced social proofing feature last month; another industry first.

The Hatched social proofing feature reveals a pop-up that shows, in real-time, the number of times a property has been viewed online and the number of bookings for physical viewings. This new feature brings a sense of urgency to the decision making process for the potential buyer. A property in Norfolk was one of the first properties to receive this treatment. It received 493 views online, resulting in 53 viewings and a sale within 13 days of being listed.

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